Sunday, May 11, 2014

Tim Hortons - National Day of Honour Fail

The National Day Of Honour was on May 9th, 2014 to honour all Canadian men & women who served during the Afghanistan mission.   On May 6th Tim Hortons posted the following on their web page.

Their Twitter post was one of the most retweeted updates on the National Day Of Honour tag and not long after posting this on our "Thank A Soldier" Facebook page we began receiving messages & comments from military members (That were in full uniform) who went to their local Tim Hortons after the National Day Of Honour parades and were told that such a promo didn't exist and they would have to pay for their coffees.

The post on our Facebook page received 45 shares and was seen by 19,000 people.

Here's the update on their website.

Also the following was posted on their Twitter feed.

Numerous messages like this began to come in : 

I guess the "Memo" never made it to all Tim Hortons as we have reports now from over one hundred members of the Canadian Forces who went to Tim Horton's locations in eight different provinces and were told they never received any word of such a promotion from head office and were told they would have to pay for their coffees regardless of what day it was.

Almost 24 hours ago I posted the following on our @Thankasoldier Twitter feed but received no reply from @TimHortons on Twitter.

My question to Tim Horton's is that if you are going to post something on your web page & on your national Twitter feed wouldn't you make sure that every location in Canada is aware of it to avoid this kind of thing?

If you went to a Timmies on the National Day of Honour and were told the same thing feel free to leave a comment on this blog.



  1. The thing that got me about this was only uniformed members were to get this. Wasn't the Day of Honour supposed to represent and thank all members whose boots hit ground in Afghanistan? So all those medically released Veterans ect who have ID, medals were tossed to the wayside and not included. I tried to tweet to Tim Hortons before May 9th on thus but they never responded.

  2. I agree with the above comments we did not receive any notifications.

  3. My only issue with this is that their communications seem to be severely lacking. I agree with TAS in that if you're going to advertise something, please ensure that all of the stores and employees get the memo.

  4. My hubby got his, but that was it. No ceremony, no thank you, no nothing out here. We're posted to a reserve unit though, one of the few Reg Force positions here in Sault Ste. Marie. It is weird. I can't get a job here to save my life. :-/

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